Burger King
Sector: Fast-food restaurant | Brand Reach: India | Service : Advertising design
Burger King, a world-renowned fast food chain, prides itself on its adherence to the CROWN STANDARD. As a brand synonymous with royalty and majesty, their quest for a new advertising campaign centered on a desire to elevate their regal image and reign supreme above the rest. As a result, I had the privilege of crafting an ad campaign that successfully captured the essence of their desired brand image, solidifying their crown as the undeniable monarchs of the fast food industry.
Concept
The essence of this campaign is to showcase the superior quality of the product and how it sets the client's fast food chain apart from all others. I aim to communicate to the target audience that Burger King meals are nothing short of regal, leaving consumers feeling elevated and satisfied.
Mood Board
Campaign Execution
I had the opportunity to capture some beautiful moments with my loved ones. These candid shots were taken with the intention of showcasing the sense of royalty and grandeur one can experience while indulging in a Burger King meal. Additionally, the line art featured in this project was meticulously hand-drawn to further elevate the luxurious ambiance of Burger King. Through my photography and artistic skills, I aim to convey the lavishness and splendor of this beloved fast-food chain.
