Strategy inspired through Design Thinking
My journey as a Creative Director has been shaped by a rich tapestry of academic and practical experience. I have seamlessly blended the wisdom gained from my Bachelor's degree in Communication Design with the insights acquired during my Masters in Branding and Integrated Communications. This synergy has resulted in a unique, personal approach to creatively solving business challenges.
Explore
Each brand has a story which cannot be derived by just research. It's about immersing in the brand, isolating exactly what needs to be done.
Insight
This is where I synthesis and comprehend all the gathered information and derive key points or words that define the idea of my campaign
Empathize
I use empathy to figure out what exactly the consumers want. I like making a deeper connection with audience by having conversation with them & having feedback.
The big idea
Here I define the main communication message of the campaign that resonate with both brand & the audience
The big question
This is where I define the core problem and highlight the Big question that needs to be addressed.
Strategic execution
Before final execution of the campaign I come up with concrete steps and strategies and put them in action.