Secret Rumour
Sector: Café/Bakery | Brand Reach: Mumbai, India | Service : 360 degree branding
Siddharth Naithani & Nayan Bohra, established business partners in Mumbai approached me to help them establish a new bakery brand.
Brand Philosophy : Exceptional food and service forms the baseline for the brand. The visionaries behind the brand, have a profound respect for great food and the craft of cooking. Drawing on initial discussions, brainstorming and customer interactions, we determined the Brand Personality as premium, elegant, happy, warm, personal, romantic and minimal.
Services
Brand Proposition
Brand Visual Expression
Brand Storytelling (Tone of Voice)
Communication Design
Photography Direction
Packaging Design
Environment Design
Delivery Design
Logo & Brand Identity Design
Menu Design
Brand Identity Guidelines
Website UI Design
Social Media Management
Mood Board
Why this name ?
The idea behind the cafe is to promote love and friendship. It’s all about knowing each other, talking, sharing your deep secrets with each other. Rumours and secrets are two things that everybody is keen to know. And there are always some rumours and secrets going around. So Why not come together and discover them over a cup of coffee or a piece of cake !
Concept
As it’s all about knowing each other, talking and having fun,
Tic tac toe is a very common game known by everybody. It's a simple game of winning by connecting the symbols and so is our motive of making people connect to each other.
The three golden hearts depict that love and friendship wins. The subtle colour scheme supports the whole concept with the gold making it premium and special. Font used is Chapaza. The serif font gives an elegant look.
Packaging Design
Website Design
