SETU-The Bridge to Artisans
Sector: NGO | Brand Reach: Global | Service : 360 degree branding, Communication Strategy, Website Design, Photography
Established with the basic aim of serving humanity; Love, Peace and Equality are the words which define SETU. SETU-Society is a non-profit charitable organization whose target masses belong to the weaker sections of the society; underprivileged and marginalized artisans, destitute women & children, tribals, the differently-abled and the like. The NGO works at the grass root level and does considerable socio-development activities. However, they lacked branding and awareness and were lost in anonymity.
So I have been working for them since last 4 years. I have redesigned their logo, created promotional & awareness campaigns, packaging and all possible branding deliverables. Their turnover has increased significantly in the last 4 years & their network has widened. I worked on restructuring their website towards a modern look & functionality. The new website is up & running.
Campaign
TREASURE THE HANDICRAFT
To support artisan’s livelihood
EMBRACE THE CULTURE
To keep our tradition alive
ADMIRE THE ARTISANS
To keep the human in you
Concept - As the whole journey is comprised of three important factors that are the Artisans, the traditional process they follow and the final products that comes out.